Learn the New Ways for Merchant Acquirers to Approve Applicants

One of the key issues that’s been coming up for most merchant underwriters is the new ways in which they can examine the worthiness of micro-merchants wishing to receive their services. It turns out that expanded identity data is helping them make those tough decisions.

Hello From LeadsCon Las Vegas: 4 Top-of-Mind Solutions

Hello from LeadsCon West! For the next few days, we’re covering one of our favorite topics, direct-response marketing. Whether or not you’re in Vegas for the conference, we’d like to give you a glimpse of the talking points we’re covering in our booth.

The Value of Accurate Segmentation for Marketing Service Providers

Marketers already know what goes into a segmentation strategy, but the convergence of so many different factors—big data, complex analysis, customized messages and more—can obscure the true principles of the tactic. What’s needed is a more focused set of accurate data.

Feature Friday: Get to Know the Graph Explorer

This Feature Friday, we’re turning the focus back to the Graph Explorer. To show you how it works, we put together a short instructional video that explains how we traverse links in the Whitepages Identity Graph. Be sure to read on and see for yourself!

Contact Centers Are the Heart of the Customer Experience

Modern contact centers have taken the concept of customer experience to new levels. From the study of emotional analytics to heightened customer focus, we’ll show you today’s customer service landscape and tell you how Pro’s identity data can help you achieve those goals.

3 Reasons to Find Pro at LeadsCon 2015

LeadsCon West is just around the corner and we couldn’t be more excited to be a show sponsor at the event. We’ve got three reasons why you should come find us at booth 714. Stop by, talk data and earn a chance to win a mini 3-D printer!

Gartner, Big Data & Identity Data for Business Decisions

We are always trying to study new market data needs. One of the ways we’ve done so is through our close relationship with Gartner. By looking at their cutting-edge analysis of big data, we can see how Pro’s identity data stacks up with the trends.

TCPA Compliance: How to Avoid Hefty Fines

Business responsibilities related to the TCPA are growing with nearly every new court ruling. The traditional concept of telephone use has exxpanded to include mobile phones and VoIP lines. As the TCPA’s influence widens, it’s important to know how to stay in compliance

Spam Nation: The Origins of Cybercrime & Consumer Habits

I recently went to Brian Krebs’ book reading of Spam Nation. Within it, he uses his investigative reporting skills to demonstrate the origins of spam and how consumer’s Internet habits contribute to the issue. What you’ll learn may surprise you.

Combine Twilio WebRTC & Identity Data for Powerful Communication Apps

There’s a lot to gain from combining Twilio’s WebRTC with Pro identity data. Businesses can identify inbound callers, route and prioritize customers, and filter out spam. Check out our video to learn how Pro can take your business applications to the next level