Identity Verification Recommendations from Gartner List Whitepages Pro…Again in 2016!

The Whitepages Pro team I work with every day takes great pride in bringing the best identity verification solutions in the world to market. I’m therefore unabashedly excited when I see industry experts provide 3rd party validation of our data, product work, and top shelf data products. Last week, Gartner validated our efforts again in … Continued

The $200B Cost Every Business Sweeps Under the Rug

Companies across all categories develop people processes or automated algorithms using static data sets to verify consumer identities, and in many cases, this data is light years behind one of the most sophisticated industries on the planet: fraud. Being two steps behind the bad actors leads most executives to settle for “acceptable fraud rates” that … Continued

Introducing Identity Check 3.2

Here at Whitepages, we’re constantly iterating our products in an effort to deliver concise, actionable data to our customers. We recently released version 3.2 of the Identity Check API, which includes some exciting new data elements. Before getting into the changes, I’ll start by explaining what Identity Check is and how our customers use it. … Continued

Phone, Email, Name… So What?

We’re often asked about our data… how we source it, how we measure accuracy, and how often it’s updated. After tackling these, answers to many of which can be found here, the conversation boils down to the fundamental issue: all of this great data is available, but so what? Even a merchant armed with the … Continued

Identity Proofing in the World of FinTech

In recent months, there has been a marked uptick in conversation about ‘FinTech,’ technology that aims to make financial services more efficient. The discussion can skew favorably or unfavorably, but always with the undercurrent of uncertainty. While nobody can foresee future regulations, industry growth and sustainability, and what exactly defines FinTech (what is included in … Continued

Twilio Powered Up with Whitepages’ Data

It’s quite easy to test out and explore what information is available through the Whitepages’ Twilio Add-ons. One of the simpler ways is to use a Twilio Lookup with one of our Add-ons. Currently there are three great Whitepages’ Add-ons available through the Twilio Marketplace: Whitepages Pro Caller Identification, Whitepages Pro Phone Intelligence, and Whitepages … Continued

Fighting the Fraud Frenzy – Together

We recently had a customer and a great friend – Jamon Whitehead, Sr. Manager of Payment and Risk Operations at come and spend the day with us.  It is invaluable for us to get customer feedback to enhance and develop our product offerings, like Whitepages Pro Identity Check™.  But even more so, it’s a unique opportunity … Continued